Gen. Carlton D. Everhart II, commander of Air Mobility Command, discusses the importance of civic leaders in the community to commanders during AMC's fall Phoenix Rally Sept. 27, 2017, at Scott Air Force Base, Ill. Everhart invited three AMC civic leaders, Jim Estepp, from Joint Base Andrews, Maryland; Dr. Ronda Sauget from Scott AFB; and William Johnson, representing Pope Army Airfield, N.C., to help commanders understand the importance of strategic communication, how to leverage it and when the community can assist in achieving desired effects. (U.S. Air Force photo by Staff Sgt. Stephenie Wade)