HomeNewsArticle Display

Air Force recruiters debut 'augmented reality' mobile tour

Master Sgt. Rich Davis, Air Force Recruiting Service, checks out Command Center Alpha, the Air Force's newest mobile marketing tour. A first-of-its-kind augmented reality mobile tour experience, Command Center Alpha immerses visitors in the "sci-fi" world of the U.S. Air Force. The interactive tour includes 3-D computer graphics, videos, educational kiosks, digital downloads and a full-size F-16 Thunderbird display. (U.S. Air Force photo/Dale Eckroth)

Master Sgt. Rich Davis, Air Force Recruiting Service, checks out Command Center Alpha, the Air Force's newest mobile marketing tour. A first-of-its-kind augmented reality mobile tour experience, Command Center Alpha immerses visitors in the "sci-fi" world of the U.S. Air Force. The interactive tour includes 3-D computer graphics, videos, educational kiosks, digital downloads and a full-size F-16 Thunderbird display. (U.S. Air Force photo/Dale Eckroth)

Command Center Alpha is the Air Force's newest mobile marketing tour. A first-of-its-kind augmented reality mobile tour experience, Command Center Alpha immerses visitors in the "sci-fi" world of the U.S. Air Force. The interactive tour includes 3-D computer graphics, videos, educational kiosks, digital downloads and a full-size F-16 Thunderbird display. Command Center Alpha educates visitors on the breadth and variety of opportunities the Air Force has to offer. (courtesy photo)

Command Center Alpha is the Air Force's newest mobile marketing tour. A first-of-its-kind augmented reality mobile tour experience, Command Center Alpha immerses visitors in the "sci-fi" world of the U.S. Air Force. The interactive tour includes 3-D computer graphics, videos, educational kiosks, digital downloads and a full-size F-16 Thunderbird display. Command Center Alpha educates visitors on the breadth and variety of opportunities the Air Force has to offer. (courtesy photo)

Command Center Alpha is the Air Force's newest mobile marketing tour. A first-of-its-kind augmented reality mobile tour experience, Command Center Alpha immerses visitors in the "sci-fi" world of the U.S. Air Force. The interactive tour includes 3-D computer graphics, videos, educational kiosks, digital downloads and a full-size F-16 Thunderbird display. (U.S. Air Force photo/Dale Eckroth)

Command Center Alpha is the Air Force's newest mobile marketing tour. A first-of-its-kind augmented reality mobile tour experience, Command Center Alpha immerses visitors in the "sci-fi" world of the U.S. Air Force. The interactive tour includes 3-D computer graphics, videos, educational kiosks, digital downloads and a full-size F-16 Thunderbird display. (U.S. Air Force photo/Dale Eckroth)

Command Center Alpha is the Air Force's newest mobile marketing tour. A first-of-its-kind augmented reality mobile tour experience, Command Center Alpha immerses visitors in the "sci-fi" world of the U.S. Air Force. The interactive tour includes 3-D computer graphics, videos, educational kiosks, digital downloads and a full-size F-16 Thunderbird display. (U.S. Air Force photo/Dale Eckroth)

Command Center Alpha is the Air Force's newest mobile marketing tour. A first-of-its-kind augmented reality mobile tour experience, Command Center Alpha immerses visitors in the "sci-fi" world of the U.S. Air Force. The interactive tour includes 3-D computer graphics, videos, educational kiosks, digital downloads and a full-size F-16 Thunderbird display. (U.S. Air Force photo/Dale Eckroth)

Command Center Alpha is the Air Force's newest mobile marketing tour. A first-of-its-kind augmented reality mobile tour experience, Command Center Alpha immerses visitors in the "sci-fi" world of the U.S. Air Force. The interactive tour includes 3-D computer graphics, videos, educational kiosks, digital downloads and a full-size F-16 Thunderbird display. Command Center Alpha educates visitors on the breadth and variety of opportunities the Air Force has to offer. (U.S. Air Force photo/Dale Eckroth)

Command Center Alpha is the Air Force's newest mobile marketing tour. A first-of-its-kind augmented reality mobile tour experience, Command Center Alpha immerses visitors in the "sci-fi" world of the U.S. Air Force. The interactive tour includes 3-D computer graphics, videos, educational kiosks, digital downloads and a full-size F-16 Thunderbird display. Command Center Alpha educates visitors on the breadth and variety of opportunities the Air Force has to offer. (U.S. Air Force photo/Dale Eckroth)

RANDOLPH AIR FORCE BASE, Texas (AFNS) -- The U.S. Air Force's newest mobile marketing tour, "Command Center Alpha," was unveiled April 22 at the Suwannee River Jam in Live Oak, Fla.

Command Center Alpha is a first-of-its-kind augmented reality mobile tour experience that immerses visitors in the "sci-fi" world of the U.S. Air Force. The interactive tour includes 3-D computer graphics, videos, educational kiosks, digital downloads and a full-size F-16 Thunderbird display.

Augmented reality is an interactive experience where virtual components are dynamically merged into a live video stream in real-time. Visitors use handheld devices, which, when placed on triggers located throughout the exhibit, let them experience augmented reality in the form of 3-D animations and video.

"We are excited to be using this new form of technology to inspire and educate the American public about the United States Air Force," said Col. Michael Tillema, Air Force Recruiting Service's Strategic Marketing and Communications Division chief. "Technology changes the way we fly, fight and win, and by using cutting-edge technology like augmented reality, the Command Center Alpha tour is able to illustrate the high-tech nature of the Air Force."

The mobile marketing tour is an extension of the Air Force's sci-fi advertising campaign. The ad campaign is geared toward demonstrating technology that was once thought to be science fiction is actually being employed by the Air Force today.  Command Center Alpha offers visitors the opportunity to learn about the variety of job opportunities the Air Force offers.

Command Center Alpha will be visiting the Indianapolis 500, Ocean City Air Show and the Country Music Association Music Festival this summer.

Engage

Facebook Twitter
RT @SecAFOfficial: Right now, 1/3 of @Offutt_AFB is heavily-flooded, including their HQ building. Thankfully, people & aircraft are safe...…
#ICYMI: We recently released our latest Air Force TV Podcast, featuring @AstroHague! Never miss a future #USAF TV p… https://t.co/ubBdl730Dl
“Fulfilling our Nation’s Promise” is the motto of @dodpaa located at @JointBasePHH. Its mission – “To provide the f… https://t.co/WWxcKOUUaF
.@Offutt_AFB #Airmen worked around the clock to fortify facilities w/ 235,000+ sandbags and 460 flood barriers, min… https://t.co/Hw45u8RNhT
This new laser cleans up corrosion & helps @AndersenAFBGuam #Airmen get the mission done faster, cheaper, & more sa… https://t.co/cmMz6wQvaF
.@HQUSAFEPA works to thwart Norway's tolls, upgrades fleet to #electricvehicles saving approximately $4000 per year… https://t.co/m3GU8q34aZ
#Airmen & #Soldiers deployed to two different installations in #Qatar combine optometry capabilities to ensure serv… https://t.co/SgRGYCiInG
Welcome to the fleet, Ghostrider! The 4th Special Operations Squadron is now home to @AFSpecOpsCmd’s newest aircraf… https://t.co/teNYuXnFh0
.@TeamMinot celebrates equality this #WomensHistoryMonth by hosting an all-women’s missile alert.… https://t.co/2379t1LIZm
.@US_EUCOM received a Bomber Task Force of #B52s, #Airmen and equipment in preparation for joint and allied theater… https://t.co/itIF3lxCcA
Hear #Airmen of the 774th Expeditionary Airlift Squadron share what the #C130J mission means to them. https://t.co/MifPeiclpP
.@ScottAFB #Airmen use their love of the game to even the battlefield both on and off the court. https://t.co/ul1Z33LV2t
Are you getting enough Zzs 😴 at night? If not, try these simple changes throughout the day to sleep more restfully… https://t.co/ppAAtT6bgK
.@KunsanAirBase dental #Airmen are supporting a high readiness status using a #CEREC, a machine that produces custo… https://t.co/ULji8m6wMs
.@RAFMildenhall's #innovative improvement to their dorm key system saves money and time, and improves security. https://t.co/hmB0BEmx9F
#USAF and @USNavy partner to complete missions around the world. Watch how #Airmen and #Sailors use #airpower to de… https://t.co/GULcztQL0C
RT @PACAF: #COMPACAF and multinational #5thgen experts had the opportunity to experience an #F35 simulator in #Hawaii. #interoperability #R
These @341MissileWing #Airmen braved sub-zero temperatures and frigid, heavy snow to save a citizen stranded in a s… https://t.co/qeMSUoVbNy