Officials redesign recruiting Web site

  • Published
  • By Senior Airman Madelyn Waychoff
  • Air Force Recruiting Service Public Affairs
RANDOLPH AIR FORCE BASE, Texas (AFPN) --  Finding information on the Air Force’s official recruiting Web site is easier since Air Force Recruiting Service officials recently redesigned the site.

The site also features a new “See What It’s Like” section in which visitors can see what active-duty Airmen do on and off duty.

The Web site, www.airforce.com, continually generates more than 50 percent of the Air Force’s recruit leads. It needed a facelift to keep the look and feel fresh and to portray the Air Force as the leader in technology, said Col. Brian Madtes, the recruiting service’s marketing division chief.

“Our version was more than two years old. The industry standard for commercial Web sites calls for a redesign every one and a half to two years,” he said.

Besides easier navigation, Web site designers also added more audio and video features throughout the site.

“We’re finding it’s much easier to relay our message using sights and sound rather than just text,” said Staff Sgt. Salvador Torres, interactive account executive.

The redesign, however, did not change content people want. They can still find information about Air Force careers, education and life. In the “cool stuff” section, people will find a behind-the-scenes look at Air Force operations. Here they can view TV advertisements, download video and photo files, obtain aircraft information and access the new “See What It’s Like” section.

The popular basic training section also remained.

“Our basic training section receives a lot of traffic,” Sergeant Torres said. “Many visitors use that feature to ease fears and get questions answered about Basic Military Training.”

The questions and answers section is the most interactive portion of the site. From here, people can access common questions by searching with keywords, ask questions via e-mail and chat with an adviser online during posted times.

“The Web site is helping recruiters in the field accomplish their mission of providing the Air Force with its most valuable asset -- people,” Colonel Madtes said. (Courtesy of Air Education and Training Command News Service)