Ambassadors represent our best

  • Published
  • By Brig. Gen. Arthur Rooney
  • 82nd Training Wing commander
SHEPPARD AIR FORCE BASE, Texas (AFPN) --  In this month's Worth magazine, Michael Z. Wise wrote about the U.S. State Department's efforts to confront anti-Americanism around the globe by using authors, musicians, actors and sports figures as "ambassadors."

Participants are part of a worldwide series of government-sponsored performances, classes, workshops and panels aimed at "turning leading exponents of American creativity into inspirational mentors for young foreigners," Wise wrote.

Our ambassadors are reinforcing the uniquely American values of personal freedom, upward mobility and democratic openness.

The benefits of this "cultural diplomacy" are many. Human interaction and person-to-person communication are powerful ways to cultivate positive images of the American people, democracy and freedom.

We are all aware of the distorted view foreign consumers of American pop-culture have of us. Contrary to our television programs, Americans don't all live on the beach or have the zip code 90210, drive sports cars or own mansions.

By harnessing the power of the arts, our "ambassadors" help break down stereotypes and combat disinformation, while keeping the lines of communication between the United States and other nations open and clear. The strongest military in the world can win wars, but as Mr. Wise pointed out, the American spirit wins the hearts and minds of our foes:

"When measured in military power, U.S. strength is unparalleled. But while this may evoke fear and respect, it does not necessarily engender affection. The vitality and ingenuity of American artistic creation and ideas are a wellspring of inspiration.

By helping present a realistic picture of democracy's benefits, they offer a way to export hope instead of fear."

In our Air Force, you, too, are an ambassador.

Every time you step off base, people know you represent the proud tradition of the military. Whether it is your haircut or simply your demeanor, some people just "look military." That is a real compliment.

It means our members conduct themselves with dignity and class. When you interact with people in the community, you are representing all of us.

One program that really focuses the power of personal interaction is mentoring. I encourage you to become a mentor to a young child, a coworker or someone in need. Just like the U.S. State Department abroad, we can make a big difference in the lives of people around us.

Another way that you can export our values is by volunteering with the Company Grade Officers Council, Non Commissioned Officers Association, Top 3, Junior Enlisted Council, Air Force Association or your squadron booster club.

All of these organizations, and more, are groups committed to helping our community through positive programs and events.

In your section, are you an ambassador? If so, you are exporting the values of integrity, service and excellence in all of your interactions. Whether it is helping a customer or completing an important project, everything you say and do speaks volumes about the uniform you wear.

When you go about your day-to-day duties, remember you are an ambassador. Remember to present yourself, your section and the military as a positive force in the community.

We are all in the business of "brand-management," to use a marketing term, so let's ensure each of us is an ambassador everyday.