SVS officials launch redesigned AF sponsorship website Published Oct. 18, 2011 By Erin Tindell Air Force Personnel, Services and Manpower Public Affairs SAN ANTONIO (AFNS) -- The Air Force community has a combined purchasing power of $30 billion, and Air Force commercial sponsorship officials are revamping their efforts to spread the word to potential sponsors. Through the Air Force Commercial Sponsorship program, sponsoring businesses receive market exposure to total force Airmen, families, civilians, retirees and contractors when they sponsor Air Force morale, welfare and recreation activities, events and programs. In turn, Air Force customers receive enhanced program offering. To increase awareness of this program, Air Force Services Agency officials here recently redesigned www.ReachTheAirForce.com -- the official Air Force MWR commercial sponsorship website. The new site is more informative and user friendly, said Rita Shrewsbury, the marketing specialist and commercial sponsorship program manager. "Now it's interactive, providing demographic information for stateside bases," Shrewsbury said. "It also offers viewers an easy registration capability to stay engaged with those MWR programs currently operated by the Air Force Services Agency for Airmen, Soldiers, Sailors, Marines, Coast Guardsmen and families at Air Force installations worldwide." The site also features information and schedules for top Air Force MWR programs and events such as Tops in Blue performances, air shows, Air Force sports competitions and youth programs, she said. In addition to the new site, Air Force marketing officials will attend more trade shows and national conferences to further develop relationships with private industry professionals to raise awareness of MWR program sponsorship opportunities. While commercial sponsorship coordinators are the only individuals authorized to facilitate sponsorship benefits for Air Force MWR sponsors at the installation level, senior leaders, military members and families may let businesses who express interest in supporting military MWR programs know there is a way to do so through the commercial sponsorship program, Shrewsbury said. "At that time, they should refer them to the installation commercial sponsorship coordinator," Shrewsbury said. For more information about the Air Force Commercial Sponsorship program, visit www.ReachTheAirForce.com or a local installation force support squadron marketing office. Headquartered in San Antonio, Texas, the Air Force Services Agency provides MWR programs and services in support of the U.S. Air Force mission.