Recruiting service films Lackland training

  • Published
  • By Mike Joseph
  • 502nd Air Base Wing OL-A Public Affairs
LACKLAND AIR FORCE BASE, Texas (AFNS) --  Building on the recent success of its website's basic military training video, Air Force Recruiting Service officials returned to Lackland Air Force Base June 21 through 25 to film several technical school career fields for a new AirForce.com technical training video.

The new video is part of the AirForce.com content upgrade, targeting potential recruits with educational and informative Web-based products about the Air Force.

Lackland AFB lifestyle highlights were also filmed for an upcoming feature section on unique and best Air Force locations worldwide.

The BMT video and upcoming technical school production will escalate the communication connection for the viewer on AirForce.com through sight and sound. The majority of national Air Force recruiting leads come from the website.

"The BMT story is the second most viewed item on AirForce.com," said Frank Radis, the interactive account executive who manages the site. "We've been averaging 860,000 visitors per month (on the website), and 80 percent of the national leads come through AirForce.com."

Lackland AFB was one of four training bases AFRS filmed to tell the technical school story. The other installations were Goodfellow and Sheppard Air Force Bases, Texas, and Keesler AFB, Miss. Various career fields were filmed at each base along with lifestyle highlights for future website content.

Career fields featured at Lackland AFB included services, loadmaster and security forces, which is the largest career field in the Air Force. The crew also filmed combat control training, special operations weather training, the pararescue indoctrination course, the child development center and the education center.

Mr. Radis said the basis for the technical school video was to illustrate for website visitors and potential recruits the next step after completing BMT.

"We wanted to show there are different career fields in the Air Force besides being a pilot," Mr. Radis said. "We have a lot of young kids and health care professionals (viewing the site).

"We got a perspective from the instructors and the students on training -- what it's like and what challenges a student faces for a (particular) career field," he said. "We tried to (include the enlisted) career fields in mechanical, administrative, general and electronics."

Mr. Radis said the technical school video, expected to launch in October, would be generic across the Air Force and quick-hitting.

"We've had a strong career section on the website," he said. "Now, on the technical school side, we'll show the related careers, and how to obtain certifications and college credits for specialty career fields."