Phillips, and Jonathan R. Copulsky argues that the traditional view of transformation as a one-time event is no longer viable in today's rapidly changing business environment. Instead, organizations must adopt a continuous transformation mindset, in which they are constantly adapting to new technologies, customer demands, and market conditions. The book provides a framework for organizations to develop this mindset and outlines a number of specific steps that can be taken to improve their ability to adapt and thrive in a disruptive environment. (Courtesy Graphic)
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