Air Force officials announce NASCAR sponsorship for 2010

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Air Force officials begin the 10th year of sponsorship in the NASCAR Nextel Cup Series by renewing the partnership with Richard Petty Motorsports for the 2010 season. Executives at GSD&M Idea City, the Air Force's advertising agency, organized the sponsorship and will roll out a multi-media advertising campaign to support the partnership in early 2010.

For this year's sponsorship, representatives of Richard Petty Motorsports have chosen the No. 19 car driven by Elliot Sadler, a top-25 finisher in the Nextel Cup series, to represent the Air Force.

As an associate sponsor, the Air Force will feature the dark blue paint scheme on the No. 19 car in five of 37 NASCAR races this season.

"We are thrilled to have Richard Petty Motorsports as partners for another NASCAR season with the Air Force '19' car," said Col. Michael J. Tillema, AFRS chief of strategic marketing and communications. "The Air Force is all about speed, agility and pushing the boundaries of technology and we believe those features align well with this great American sport and its fans."

The colonel added that he sees the continued business association with RPM and NASCAR as a fantastic opportunity for race fans to learn more about the Air Force and inspire young Americans to consider the Air Force as a great career choice.