HomeNewsArticle Display

AFRS releases Aim High mobile app

Slick Sheet for AFRS Aim High app

The Aim High app is a comprehensive, intuitive recruiting tool powered by a data-rich, enterprise solution that helps the Air Force find elite Airmen, as well as guides recruits to discover their passions through intuitive, interactive means. (U.S. Air Force graphic)

JOINT BASE SAN ANTONIO-RANDOLPH, Texas (AFNS) --

To help better communicate, inform and inspire new recruits and with embedded tools to guide them into the right total-force career path, the Air Force Recruiting Service’s Innovation team launched the “Aim High” mobile phone application June 15.

With recruiters no longer meeting potential recruits or applicants in person due to the COVID-19 outbreak that has crippled much of the nation’s industries, AFRS expedited the release of the app to help recruiters overcome this obstacle and allow them to communicate better with recruits throughout the process of joining the service on active duty or going to the Air National Guard or Air Force Reserve.

“The Aim High app has been in the works since 2018 and was originally set to be released this summer,” said Chief Master Sgt. Jason O’Donley, AFRS Innovation superintendent. “But with the current COVID-19 situation, we have been working tirelessly to get it released sooner to help our recruiters accomplish their mission. The app is full of information about the Air Force and many of the features will help recruiters and applicants communicate, allowing people to make an informed decision based on the information all in one location.”

The Aim High app is a comprehensive, intuitive recruiting tool powered by a data-rich, enterprise solution that helps the Air Force find elite Airmen, as well as guides recruits to discover their passions through intuitive, interactive means. The app also provides family and friends a way to have insight into a recruit’s training and keeps Airmen involved in recruiting well after being assigned to their first duty stations.

“What we have developed is a one-stop shop for all things Air Force,” O’Donley said. “Currently there is a lot of information about the Air Force, careers, delayed enlistment, etc., but the information is in different locations, which has meant recruits have to visit multiple resources to get informed. With the app, information is pulled for them from a variety of sources, and the recruits are connected with the information in one location so they don’t have to go looking for it, which can be frustrating.”

For recruiters, the app includes tools such as messaging that allows them to stay in touch with recruits throughout the process.

“Having informed customers usually leads to more satisfied customers,” O’Donley said. “Focusing on our potential recruits and the informed decision of what career they want in the Air Force, the messaging feature provides a more robust capability as opposed to just using text.”

Using Google Analytics, recruiters can monitor the number of active users, the pages they visited, as well as how long they viewed each page. Additionally, mobile traffic and specific page performance information can be obtained. This will help determine any efforts requiring enhancement and/or modification to the app’s features.

A major feature of the app that all Airmen can utilize is the ability to capture leads and refer them to AFRS, enabling the We Are All Recruiters program to be managed better.

“One of the main tenets of the Aim High app is to enable all Airmen to capture leads and be able to pass them directly to AFRS,” O’Donley said. “By broadening recruiting, the Air Force will increase the pool of qualified recruits and, in turn, increase the appropriate career-to-Airman matches.”

In its current state, the Aim High app can send normal and “A-list” referrals, which is a lead captured within the app that is given priority and bypasses normal recruit filtering. Instead, the referral goes straight to a recruiter, ensuring quality leads are handled in a timely and expedient fashion, O’Donley said.

The app can also be used by recruits’ family and friends of those as they attend Basic Military Training, giving them a sneak peek into the training environment of their loved one.

“Through the app, recruits can invite family and friends to experience basic military training through photos throughout the entire process,” O’Donley said. “This feature does two things: increases the number of people using the Aim High app and shows a snapshot of what the initial steps into the Air Force are really like for their Airman.”

As AFRS continues to evolve into a total-force enterprise, it is important that all events throughout the total force are available to be seen by everyone.

“The Aim High app currently integrates active duty and Reserve events into one location,” O’Donley said. “The integration of the Air National Guard events is in progress. The events feature is the first step of total-force integration in the app. The Aim High app is taking disparate, component-centric data sources (normally viewed separately) and integrating them into a comprehensive, user-friendly experience.”

Additionally, capturing direct user feedback allows users to report issues all within the framework of the app. Utilization of this feedback will enable management to prioritize requests and provide features quickly.

“One cool feature with the app is any user can send feedback and it goes straight into a log we keep with developers,” O’Donley said. “We review all the feedback from our users, whether it’s a glitch or an issue that might have outdated information or if they want a feature added. With this information we will consider future capabilities of the app. We want to know what users want.”

The Aim High app can be downloaded on Android or iOS. Type in "Aim High" in the app store to find and download.

Engage

Twitter
RT @AirNatlGuard: Hear Lt. Gen. Michael A. Loh share his first message to the field as the 13th Director of the Air National Guard. https:/…
Twitter
#DYK The 379th Bomb Group flew more sorties than any other bomb group in the Eighth Air Force & dropped a greater b… https://t.co/dbNo8vxohZ
Twitter
An F-15C Eagle assigned to the 67th Fighter Squadron takes off during Exercise WestPac Rumrunner @KadenaAirBase. Te… https://t.co/h79oP3cNwH
Twitter
RT @HQUSAFEAFAF: Airmen from the 423rd Security Forces Squadron, @501CSW, were introduced to the M18 SIG Sauer Modular Handgun System & wer…
Twitter
RT @usairforce: “This might be the next greatest generation. Every one of them joined the service while the nation was at war, and their in…
Twitter
From the ground or air, @AFGlobalStrike and its highly dedicated and trained #Airmen remain at the ready to ensure… https://t.co/QhI4R7R7l7
Twitter
Today we're wishing the @USCG a Happy Birthday! #SemperParatus #AlwaysReady https://t.co/LEmZDsdsgZ
Twitter
We call it Hercules for a reason. The C-130 can accommodate a wide variety of oversized cargo, including everythi… https://t.co/WucTjXL4tg
Twitter
Maj. Brad Short, who is assigned to Joint Base Elmendorf-Richardson, Alaska, won 2nd place @AFWERX after pitching W… https://t.co/nv9U6tXad1
Twitter
Two U.S. Air Force A-10 Thunderbolt IIs release countermeasure flares over @USAFCENT. The A-10 is a highly accurate… https://t.co/ispk4oQJqF
Twitter
A "zero-day" is a computer-software vulnerability that is unaddressed by the system's operator. The Cyber Resilienc… https://t.co/GjaOQ24QQq
Twitter
“This might be the next greatest generation. Every one of them joined the service while the nation was at war, and… https://t.co/6mnIBq70Vg
Twitter
379th Expeditonary Medical Group personnel conduct training @GrandSlamWing. It helps keep them proficient in rende… https://t.co/Jy6ZPe78jF
Twitter
A B-1B Lancer from the 28th Bomb Wing, Ellsworth Air Force Base, disembarks after receiving fuel from a KC-135 Stra… https://t.co/8abNzzet9S
Twitter
The primary mission of the HH-60G Pave Hawk helicopter is to conduct day or night personnel recovery operations int… https://t.co/HGWswnWFgN
Twitter
U.S. Air Force Airmen stationed @Spangdahlem_AB used their fire fighting training to rescue a vehicle incident vict… https://t.co/nJqd8SyuhC
Twitter
.@GenDaveGoldfein was honored in a July 31 ceremony at Joint Base Anacostia-Bolling, Washington, D.C., & in the ann… https://t.co/vsIyEz2wDM
Twitter
Chief Master Sgt. Rick Cumbo has flown in at least one hurricane every year since 1999, with the exception of 2013… https://t.co/cLzEnyqYor
Twitter
To view the Dept. of the Air Force Arctic Strategy, visit: https://t.co/0IBosTXh8S https://t.co/5z7wyrv5EO
Facebook
The newest Air Force Podcast recently dropped. Listen to a small snippet of CMSAF Kaleth O. Wright talk with Staff Sgt. New about resiliency. Listen to the entire podcast on Youtube: https://go.usa.gov/xpnAD or Subscribe to The Air Force Podcast on iTunes: https://podcasts.apple.com/podcast/the-air-force-podcast/id1264107694?mt=2
Facebook
Our mantra, "Always ready!" It's the spirit we fly by! #B2Tuesday
Facebook
Need some motivation to get your week started off right? Listen as CMSAF Kaleth O. Wright weighs in...
Facebook
The U.S. Air Force Academy gives its cadets some unique opportunities. Ride along one of this opportunities.
Facebook
A United States Air Force KC-135 Stratotanker refuels an F-22 Raptor over northern Iraq, Nov. 6, 2019. U.S. Central Command operations deter adversaries and demonstrate support for allies and partners in the region. (Video by Staff Sgt. Daniel Snider)
Facebook
Although the Silver Star is the third-highest military medal, it's not given often. Today, TSgt Cody Smith was the 49th Special Tactics Airman to receive this medal since Sept. 11th, 2001. Read more of TSgt Smith's amazing story: https://www.airforcespecialtactics.af.mil/News/Article-Display/Article/2024815/special-tactics-airman-battled-through-injuries-awarded-silver-star/fbclid/IwAR2LZWwx1VHdTnQe39rIEBOuJS_0JvMQBBGt7I-E6zsxxn-Lx9387yu43Bc/ Cannon Air Force Base Air Force Special Operations Command United States Special Operations Command (USSOCOM) U.S. Department of Defense (DoD)
Facebook
Tune in as our Air Force musicians along with other military musicians are awarded the National Medal of Arts.
Facebook
Like Us
Twitter
1,262,727
Follow Us